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Case Studies


Green Chillies International

Brand

Green Chillies International

Summary

Green Chillies International Film & Media Institute is started under parent organisation of Vikas India Trust. Which also runs Green Chillies Entertainment a Production House.

Background

Green Chillies International Institute has one of the best institute infrastructure with fully equipped latest amenities like in house Mini Theatre , Stage, Upgraded sound System(Dolby), audio – visual presentation set up , Editing softwareets. All this upgraded assets must surely have much more foot fall…

Challenges

With established institution of same fields in Pune, makes Green Chillies task for creating its target audience a bit tougher.

Strategy

Started with the conceptual logo of which indicated the complete film institute which has various technical & performing courses under its flap. After which conceptual brochure & leaflets for walking's. This was followed by Digital Media such as Website, SEO, and Social Networking to reach maximum target audience etc. Also Print adds in leading news papers to reach direct audience. Culmination of inquiries generated from Print adds were personally approach through direct & SMS marketing, for a brief seminar by established film industrial eminence. A new method of re-approaching the target audience & increasing the foot fall at institute for getting the look & feel of the infrastructure gave birth to Green Chillies Film Club were one can see movies of their choice. This movies were chosen among given options with maximum likes through social networks. This film club is one of its type where one has to sheel no penny for enjoying movie in cinema scope.

Results

All batches of various courses started after successful marketing through print & electronic media. Film Club was successful a buzz amongst wannbies of media as well as hard core movies buffs.1st few movies got a overwhelming response of Houseful in mere few hours of uploading weekend movies.