Kumbh Mela: The Ultimate Spiritual Gathering and Branding Masterstroke
Kumbh Mela, one of the largest religious gatherings in the world, is not just a spiritual extravaganza but also a massive opportunity for brands to make their presence felt. Held every 12 years at one of the four sacred sites—Allahabad (Prayagraj), Haridwar, Nashik, and Ujjain—the Kumbh Mela attracts millions of pilgrims, saints, and seekers from …
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